book YOUR table

Project Type

Mobile Application

Year

2021

Contribution

UI/UX Designer

Client/Company

Business areas where the number of restaurants is exceptionally low.

Book your Table is a mobile application specially designed for business people discharging them of the stress at lunch time making the reservation of the lunch easy and fast. 

OVERVIEW

This project is about a mobile application that will reduce the stress at lunchtime in workers when they do not have time to wait when they go to the restaurant near their work.

It is a progressive web application that in the first phase of development will try to solve the problem of queues in restaurants and in the second phase the application will have the necessary functionalities for the restaurant owner to have a better visibility on the performance of his business.

This project arose from an unpleasant experience going to eat at a restaurant, the only restaurant, in an office area. We had to wait too much, we have been too late served and when I shaw the dish I ordered I could not eat because I did not expect some ingredients that were not indicated in the menu. I felt the pressure of eating in an hour, I saw a lot of businesspeople stressed at lunchtime having doubts about if they will be able to lunch in an hour, while the restaurant had a long queue at the entrance.

Problem Statement

Workers are facing challenges in accessing timely meals due to their limited break times. Simultaneously, restaurant owners seek improved visibility of their customer flow to optimize their purchasing strategies and minimize wastage. This situation underscores the need for a solution that addresses both the time constraints faced by workers for meals and the restaurant owners’ requirement for enhanced customer visibility to efficiently manage their inventory and reduce waste.

Challenge

Knowing the daily life of workers and understand their stress load at lunch time.

Solution

Design a customisable mobile reservation app which reduces stress to business people at lunch time and give more control to the resto’s owners.

discover & empathize

In search of stress’ ingredients…

We identified that the restaurants located in business areas are overwhelmed at lunchtime and the workers of surrounded enterprises normally are in a hurry at this time of the journey. The workers need to lunch in a short period of time (60 or 90 minutes) with the shortest possible awaiting time. The workers spend too much time standing at the entrance of the restaurant and they don’t want to wait to enter neither wait to be served. They are always in a hurry at this time of the day.

For the restaurant’s owners they want to control their client’s overload, have more visibility of their customers so they can forecast their supply buys.

This app, in its first phase pretends to solve the problem of making long queues when the office workers have a reduce time to lunch. At the second phase the app will include the management functionality for the owner of the restaurant.

For the first phase our key performance indicators will be: the number of download and the number of table reservations.

With this application we expected gain time at lunchtime, reduce the feel to be in a hurry in workpeople, make the restaurant management more visual attractive and avoid the long queues of people.

The customers can locate the tables that have become available in real time, a very useful application not only for the user but also for the hotelier as it helps him to occupy tables in hours of low demand as well as to cover last minute cancellations.

 

 

Key Takeaways

Time Efficiency for Workers:

The primary concern is the time constraint faced by workers during lunch breaks (usually 60-90 minutes) in busy business areas. They require quick service with minimal waiting time as they are often in a rush during this period.

Restaurant Overload and Customer Visibility:

Restaurants in these business areas experience overwhelming demand during lunch hours. The owners seek better visibility into customer flow to manage overload effectively and forecast supply needs, aiming to reduce wastage.

Application Objectives and Performance Indicators:

The app’s initial phase aims to alleviate long queues during office workers’ lunch breaks, focusing on facilitating quick table reservations. Key performance indicators include the number of downloads and table reservations. The subsequent phase will introduce management functionalities for restaurant owners.

User’s Interviews

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Customer Journey before

define

What the workers want…

After conducting user interviews, peers observing peers and making little trend’s analysis, we categorized all participants’ answers using an affinity map and feature prioritization to identify the opportunities and pain points to focus and improve.

Our analysis revealed that there is a very interesting opportunity to develop a totally customisable application for the restaurant using the priorities of the customers, like: see in real time the tables that are in use, reserve the menu before go out of work…

We created the user personas based on the collected data to ensure that the model of application solve the specific user pain points, frustrations and goals.

 

Our Personas

Bérénice Marchand

“I’ve got a lot of work everyday. I’ve just the time to eat and small delay at lunch can mean adding 4 hours of work more”

AGE:

LOCATION:

OCUPATION:

MARITAL STATUS:

39

Mont-Laurier 

Insurance Sales

Married with 3 children (4, 8, 12 years-old)

GOALS

Spend the week-end with family

Have a good health

Reduce the stress level in her life

PERSONALITY:

  • INCENTIVE 90% 90%
  • FEAR 20% 20%
  • ACHIEVEMENT 90% 90%
  • GROWTH 75% 75%
  • POWER 87% 87%

FRUSTRATIONS:

Have to wait when she has not too much time to lunch

Living far away from work

Not be a famous cookerd

TECHNOLOGIES:

High knowledge about internet

Two mobile phones (work and personal)

She has a laptop for work

She has an Instagram Account to publish what she cooks

BEHAVIOR:

Time management and prioritization of

tasks

She loves cooking and eat what she cooks

She use apps to book restaurants but she

prefers call them to book a table

Green attitude

Michael Hurry

“Lunch time for me is sacred, is the only moment in the journey that I can get relaxed”

AGE:

LOCATION:

OCUPATION:

MARITAL STATUS:

27

Brunet

Developper

Single

GOALS

Find the love of his live

Financial independence to buying a house

Be more green

PERSONALITY:

  • INCENTIVE 85% 85%
  • FEAR 60% 60%
  • ACHIEVEMENT 90% 90%
  • GROWTH 40% 40%
  • POWER 50% 50%

FRUSTRATIONS:

Not having a mobile application that allows you to book a table at the only existing restaurant in his work area.

He doesn’t like having to wait and then not having their favourite dish.

Not having enough cooking experience

TECHNOLOGIES:

High knowledge about internet and social networks

Digital nomad

BEHAVIOR:

Time management and prioritization of

tasks

She loves cooking and eat what she cooks

She use apps to book restaurants but she

prefers call them to book a table

Green attitude

IDEATE

Customisable solution

We decided to put in the cocktail shaker those ingredients that we like the most in restaurant booking apps, we added the insights from our ux research, the feelings of our interviewees and the simplicity of management that the restaurant owners asked us for. We shaken well, we drank and we were able to visualise the user flow needed to create the first prototype of Book your Table with Adobe XD.

 

User Flow

Wireframes

DEFINE

Simple solution

Based on the synthesis of everything we had discovered and taking into account the results of the usability tests carried out since the beginning of the project, to prove that the UI patterns are efficient and that they do not cause a high cognitive load, we started the definition of the graphical interface of the application.

 

Customer Journey after

Key Takeaways

Increased worker productivity:

To be confident that you are in control of your eating time and know that you can return to work having eaten in a timely manner.

More control and visibility:

The degree of uncertainty is considerably reduced by having more visibility of what is being consumed and the customer can choose in real time the available table that best suits him.

Less Stress:

When you are in control of your eating time, you have the security, and when you have the security that you will not have to wait, stress levels are reduced.

FIRST ROUND SOLUTION

Combining inspirations

Method of test and trial, in search of 0 cognitive friction, that everything is fluid for the user, regardless of whether it is the owner of the restaurant or the customer, we have been defining the interaction between the user and the restaurant.